Six Ways to Understand Customer’s “Why” and Achieve ROI – Part One

We are all experts in using digital products, such as websites and mobile apps, to perform many types of tasks. At a bare minimum, we use websites to learn about, accomplish, and/or communicate something to others. But we don’t always appreciate why we gravitate towards the sites we use and why we keep returning to the same ones over … Continue reading Six Ways to Understand Customer’s “Why” and Achieve ROI – Part One

Building A Data-Driven Multimedia Website – White Paper

by Stuart Ridgway, Original Music for Film and Television Introduction Converting a static website to a dynamic, database-driven one requires the developer to strip the original site down to its core purpose. The new goals for the site must be clearly defined while maintaining what is still relevant from the old site. As the developer is … Continue reading Building A Data-Driven Multimedia Website – White Paper