In Part 1 we looked at straightforward ways to more easily maintain engagement with customers. Now let’s find out why they’re doing what they’re doing and how to use that insight to your organization’s, and their own, benefit. 4. Ask for Feedback and Listen Feedback is the insight an organization needs to determine if they … Continue reading Six Ways to Understand Customer’s “Why” and Achieve ROI – Part Two
Category: Business
We are all experts in using digital products, such as websites and mobile apps, to perform many types of tasks. At a bare minimum, we use websites to learn about, accomplish, and/or communicate something to others. But we don’t always appreciate why we gravitate towards the sites we use and why we keep returning to the same ones over … Continue reading Six Ways to Understand Customer’s “Why” and Achieve ROI – Part One
Design Thinking has become very popular for tackling business problems, but there isn’t an obvious fit when modernizing legacy applications. Design Thinking is particularly user-centric, where legacy applications are greater than merely the people who use them. Furthermore, an application that is so essential that it requires a “modernization effort” often spans the entire organization. … Continue reading Use Design Thinking to Modernize Legacy Applications
by Stuart Ridgway, Original Music for Film and Television. I originally wrote this article for Excella.com on May 19, 2016. As we continue to grow at Excella, we strive to fine tune our UX service. It’s not enough to provide UX services merely as adjuncts to development projects. Our aim is to build a UX practice that … Continue reading How to Personalize Your UX Service Offering
by Stuart Ridgway, Original Music for Film and Television. You can see my presentation on this topic at the UXDC 2015 conference. This is Part Three of Three in a series that identifies opportunities for improving the experience of working with open data. In Part One we established that there are at least two primary … Continue reading Don’t Let Bad UX Kill Your Open Data – Part 3
by Stuart Ridgway, Original Music for Film and Television. I originally ghost-wrote this article on the Hack for Change Web site on June 5, 2015. The National Day of Civic Hacking is not just an event, it’s a mindset that the International Trade Administration (ITA) fully supports. We too follow open data principles by making trade data easily available for … Continue reading Trade Data to help U.S. Companies Export
by Stuart Ridgway, Original Music for Film and Television I have been SO excited to write this article for a long time and now the time has come! Yes, come on. Dump your wallet. Live out of your phone! Almost. The digital revolution has not yet been fully realized in my jacket pocket but we're soooooo … Continue reading Go Ahead! Dump Your Wallet and Live Out of Your Phone – Part 1
by Stuart Ridgway, Original Music for Film and Television Is your brain whirring yet? In Part 1, I covered the many ways you can use your data to improve your customers’ experience and to connect with other companies that complement your offerings – all in the name of expanding your business. If you’re still not convinced, … Continue reading You’re Sitting on a Gold Mine – Part 2
by Stuart Ridgway, Original Music for Film and Television Starting a new job is not an unusual occurrence - it's just not. Lots of people are changing jobs these days, but getting situated takes time. I recently commented to my mom that it took me a year to get comfortable for each of my last two … Continue reading Shine in Your New Job
by Stuart Ridgway, Original Music for Film and Television Ever read something and say to yourself, “This just doesn’t work?” Or listen to a piece of music and go, “Oof I’m done.” What about an email that makes you shake your head with a “WTF!” Part of the problem is that you didn’t fall in love … Continue reading Great Creations Need Love at First Sight
Stuart Ridgway 