Six Ways to Understand Customer’s “Why” and Achieve ROI – Part One

We are all experts in using digital products, such as websites and mobile apps, to perform many types of tasks. At a bare minimum, we use websites to learn about, accomplish, and/or communicate something to others. But we don’t always appreciate why we gravitate towards the sites we use and why we keep returning to the same ones over … Continue reading Six Ways to Understand Customer’s “Why” and Achieve ROI – Part One

UX for an Agile World (Part III)

by Stuart Ridgway, Original Music for Film and Television.  I originally wrote this article for Excella.com on October 5, 2016. More and more, the development world is embracing Agile practices.  As we learned in Part I of this series, the UX team must find a balance between gaining a complete understanding of the customer with bringing high impact … Continue reading UX for an Agile World (Part III)

How to Personalize Your UX Service Offering

by Stuart Ridgway, Original Music for Film and Television.  I originally wrote this article for Excella.com on May 19, 2016. As we continue to grow at Excella, we strive to fine tune our UX service. It’s not enough to provide UX services merely as adjuncts to development projects. Our aim is to build a UX practice that … Continue reading How to Personalize Your UX Service Offering