Six Ways to Understand Customer’s “Why” and Achieve ROI – Part One

We are all experts in using digital products, such as websites and mobile apps, to perform many types of tasks. At a bare minimum, we use websites to learn about, accomplish, and/or communicate something to others. But we don’t always appreciate why we gravitate towards the sites we use and why we keep returning to the same ones over … Continue reading Six Ways to Understand Customer’s “Why” and Achieve ROI – Part One

The Meaning of Sgt. Pepper’s Inner Groove

According to The Beatles Recording Sessions, which is a fabulous book, the lads recorded two passes of silliness, then the engineers cut up the tape, reordered the bits, and stuck them back together. No intended message. I actually hear "never goose me any other way" but that's what's so fun about their hidden messages: you … Continue reading The Meaning of Sgt. Pepper’s Inner Groove

Use Design Thinking to Modernize Legacy Applications

Design Thinking has become very popular for tackling business problems, but there isn’t an obvious fit when modernizing legacy applications. Design Thinking is particularly user-centric, where legacy applications are greater than merely the people who use them. Furthermore, an application that is so essential that it requires a “modernization effort” often spans the entire organization. … Continue reading Use Design Thinking to Modernize Legacy Applications

UX for an Agile World (Part III)

by Stuart Ridgway, Original Music for Film and Television.  I originally wrote this article for Excella.com on October 5, 2016. More and more, the development world is embracing Agile practices.  As we learned in Part I of this series, the UX team must find a balance between gaining a complete understanding of the customer with bringing high impact … Continue reading UX for an Agile World (Part III)

UX for an Agile World (Part II)

by Stuart Ridgway, Original Music for Film and Television.  I originally wrote this article for Excella.com on September 26, 2016. More and more, the development world is embracing Agile practices. Yet, as we learned in UX for an Agile World (Part I), UX doesn’t necessarily integrate well with Agile development: Agile is about short development sprints … Continue reading UX for an Agile World (Part II)

UX for an Agile World (Part I)

by Stuart Ridgway, Original Music for Film and Television.  I originally wrote this article for Excella.com on September 13, 2016. More and more organizations are recognizing User Experience (UX) as a cornerstone of the products and services they deliver. Beyond being a hot buzzword, there is real science, methodology, and process behind the UX services … Continue reading UX for an Agile World (Part I)

How to Personalize Your UX Service Offering

by Stuart Ridgway, Original Music for Film and Television.  I originally wrote this article for Excella.com on May 19, 2016. As we continue to grow at Excella, we strive to fine tune our UX service. It’s not enough to provide UX services merely as adjuncts to development projects. Our aim is to build a UX practice that … Continue reading How to Personalize Your UX Service Offering

Don’t Let Bad UX Kill Your Open Data – Part 3

by Stuart Ridgway, Original Music for Film and Television. You can see my presentation on this topic at the UXDC 2015 conference. This is Part Three of Three in a series that identifies opportunities for improving the experience of working with open data.  In Part One we established that there are at least two primary … Continue reading Don’t Let Bad UX Kill Your Open Data – Part 3

Don’t Let Bad UX Kill Your Open Data – Part 2

by Stuart Ridgway, Original Music for Film and Television. You can see my presentation on this topic at the UXDC 2015 conference. This is Part Two in a series that identifies opportunities for improving the experience when working with open data. In Part One we established that there are at least two primary opportunities. In this … Continue reading Don’t Let Bad UX Kill Your Open Data – Part 2