Monthly Archives: February 2015

You’re Sitting on a Gold Mine – Part 2

by Stuart Ridgway, Original Music for Film and Television

Pile of GoldIs your brain whirring yet? In Part 1, I covered the many ways you can use your data to improve your customers’ experience and to connect with other companies that complement your offerings – all in the name of expanding your business.

If you’re still not convinced, keep in mind that the whole of all your combined data sets is much greater than the sum of the parts. The trick is to open the right data you have running through each of your systems, extract it, and draw insights from the various correlations you make.

Let’s see where mashing your data in different ways can exponentially improve your business processes. Continue reading

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You’re Sitting on a Gold Mine – Part 1

by Stuart Ridgway, Original Music for Film and Television

Yes, you really are. As a business owner, you rely on the information your company produces and manages to make ongoing decisions for the company. That information, in the form of raw data, is even more precious than you may think. Data is more than just an asset for decision-making – it comprises the raw ingredients that can make your company soar.

Mound of GoldConsider your perspective as a customer: you spend your hard earned dollars on a product or service that your favorite business provides and you keep spending your money there. Why? Because they have figured out how to provide that product or service in a frictionless way. And they do that by using every facet of their company’s data.

You can too. Continue reading

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