Monthly Archives: November 2009

Web Squared Summit 2009 – Part 4

by Stuart Ridgway, Original Music for Film and Television

This article is Part 4 in a series of four articles about the Web 2.0 Summit 2009.  Make sure you read Part 1, Part 2 and Part 3 first.

Super-Cool Stuff

I’ve saved the best for last!  A conference is only as bold as its most cutting edge presentations.  There are two that made me say, “that’s cool,” to Sonny.  There are two more that made me say, “now that’s really cool!”  You decide which is which…

Cynthia Warner, President of Sapphire Energy, gave a presentation on converting algae into crude oil.  Really.  Green crude is not an ethanol or any other crop- or sugar-based biofuel.  Nor does it have a direct impact on food prices, the destruction of cropland, fresh water reservoirs and the rainforest.  It’s a completely renewable, carbon-neutral product produced directly from CO2 and sunlight, efficiently generating a new kind of crude oil from one of the world’s oldest, most adaptable plants. Continue reading

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Web Squared Summit 2009 – Part 3

by Stuart Ridgway, Original Music for Film and Television

This article is Part 3 in a series of four articles about the Web 2.0 Summit 2009.  Make sure you read Part 1 and Part 2 first.

Reality Check

Let’s go round the horn and take a look at some of the trends happening out there.  Did you know that there really is money to be made on virtual goods?   Mark Pincus, Founder of Zynga describes how users of his Facebook games pay for the virtual thing they need.  Need more seeds for your FarmVille farm?   There’s a checkout stand for that.   Need more poker chips?  There’s a pit boss…

Thought SecondLife had died?  Not so fast. There’s a burgeoning community that thrives on trading virtual goods. Does your avatar need a new outfit? There are designers who will sew you a new e-dress. Want to hear some new music? Musicians abound with concerts, mp3s and all kinds of swag for sale. It may look like the transactions are virtual, but real cash does change hands. Continue reading

Web Squared Summit 2009 – Part 2

by Stuart Ridgway, Original Music for Film and Television

Greetings.  This article is Part 2 in a series of four articles about the Web 2.0 Summit 2009.  Make sure you read Part 1 first.

Right Now

Is it any surprise with instant access to bits of information around the globe that we want more and more of the same?  I have many of the iPhone apps that I need to get what I want when I want it.  But, that implies I know what I’m going to want the next time I turn on my phone.  What if I want something new and I want it fresh and relevant?  That’s where crowdsourced search comes in.

One of my favorite presentations was from Mark Drummond, CEO of  Wowd.  Wowd lets you discover what’s popular on the Internet right now.  In the old days (last week) search results that depended on linking were similar to fossil records of the web:  there were no references for measuring how relevant a link was.  Now, freshness can be measured by how many times a page is actually visited.  As users discover which ones meet their needs and which ones don’t, a page’s rank changes.  As a result, your Wowd search results provide you with links to pages that are relevant now. Continue reading

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Web Squared Summit 2009 – Part 1

by Stuart Ridgway, Original Music for Film and Television

In mid-October, 2009, Sonny Bhatia and I traveled to San Francisco to attend the Web 2.0 Summit 2009 aka Web Squared.  As I review my notes I’m reminded that the caliber of speakers was remarkably high:  it was a Who’s Who of presidents and CEO’s from the Web 2.0 World.  They covered a wide range of topics which I have organized into four main groups:  mobile, right now, reality check, and super-cool stuff.

This article will give you a good idea of what the big players, and some small players, are doing in the Web 2.0 space.  I’ve included links to webcasts from the summit.  You may also be interested in the Web Squared: Web 2.0 Five Years On white paper authored by our hosts, Tim O’Reilly and John Battelle.  It examines more of the amazing possibilities yet to be manifested from Web 2.0. Continue reading

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