by Stuart Ridgway, Original Music for Film and Television
I originally published this article in Electronic Musician magazine in November of 2008.
No matter how talented you are, the key to working steadily in the music field is to develop a stellar reputation among those who can either give you jobs or recommend you for them. Whether you’re a studio owner, a film and TV composer, a gigging artist, or a session player, the process of turning yourself into a marketable commodity requires that you network actively and market yourself consistently.
You need to develop a strong network of peers who want to work with you and who want you to succeed. There are three basic rules to follow: be smart when looking for new clients, nurture your relationships, and become a dependable professional. Continue reading